The operator of Thailand travel agency Paradise Travel Agency said Wednesday it plans to reopen the facility in Florida’s Daytona Beach and will be adding more jobs to the area.

The company said it expects to hire nearly 50 new employees in Daytona Beach.

Paradise has closed its former office in Daytona, where it was based, and will reopen at a location near the beach where it will also expand its services.

In 2016, Paradise closed its original headquarters in Orlando, Florida.

The Palm Beach County-based company said the move was necessary to keep up with changes in tourism, including increased competition from other travel agencies.

“We are looking forward to bringing new jobs and more jobs in our industry,” CEO Yulong Wadhai said.

The Florida company also said it is considering opening a new office in Panama City, a city with an abundance of vacation spots.

Paradise Travel has a long history in the Sunshine State.

The former owner, Yulon Tawakorn, who died in 2017, was involved in the country’s successful tourism push.

He opened the agency in Thailand in the 1980s, and in 1999 opened its first Florida office.

In 2010, he opened a second location in Fort Lauderdale, Florida, where he also expanded operations.

Paradise also operates in Mexico, Costa Rica and Peru.

The Miami Herald reported in 2016 that the company was planning to open a new Florida location in Jacksonville, which was later canceled.