Travel agencies have long struggled to attract new clients, but it’s become harder to attract qualified locals in recent years, especially after the US Federal Trade Commission announced it was imposing new rules to crack down on shady travel agencies.
We are starting to see a lot more Korean travel agencies start to get their act together.
Korean travel agencies need to focus on building a global network, said Tzuell Travel Agency founder Artemisa Zellos.
That means connecting with local talent, working on new projects and being proactive in getting clients.
The Korean market has become saturated in recent months, as well.
The country’s tourism industry has been in a downward spiral since the 2016 Olympics and is expected to see its worst year in more than a decade in 2019.
To keep afloat, K-pop artists are seeking more lucrative overseas gigs.
“We are looking for people who can bring new blood and bring new ideas to our agency,” Zellas said.
Travel agents must also be willing to work with local companies, which are often more accommodating than international ones.
Some companies are looking to get more creative with their booking policies.
For example, the Korean Travel Agency of America has started accepting credit cards for travel and accommodation in exchange for a full-time position.
Other travel agencies are starting with more traditional business models.
Take AirBnB as an example.
It’s a small-to-medium business with a strong customer base in South Korea, but is struggling to attract a big audience outside of Seoul.
Zellos said the airline is looking for new members and is open to all applicants.
Even if you’re not a big travel agency or even just interested in Korean travel, you can still get in touch with our agents to make your booking as convenient as possible.
When traveling in Korea, be prepared to pay for your trip with cash.
If you can’t afford a hotel stay, consider booking a one-way flight.
If you need to rent a room, consider a shared Airbnb.
If you’re traveling to a new city, consider an Airbnb.
And, of course, don’t forget to ask your local travel agent for help finding a Korean visa and hotel.